PARSED CONTENT

The website states the following, "We listen to a sea of infinite chatter and discover profiles that relate to powerful social media signals like purchase intent, kudos, complaints, conversations, requests, questions about your brand." We viewed that the web page also stated " Our technology recognises a range of industries, your brand, product features, price points and your competitors." It also said " When you map these industry specific dimensions with social signals that relate to intent or interest of a customer gives you relevant." The header had Big Data as the highest ranking search term. This keyword is followed by Social listening, Social Customer Service, and Customer Leads which isn't as urgent as Big Data.